Encryption Reading Time: 12 minutes

EV SSL Certificates: Pros & Cons

In today’s interconnected digital landscape, where data is both currency and king, the shield of cybersecurity has never been more critical. Consider this eye-opening fact: global cyberattacks increased by 38% in 2022 compared to 2021, affecting countless businesses and individuals worldwide. Millions of individuals daily entrust their sensitive information to websites, from e-commerce platforms to online banking portals. Now, imagine a digital sentry, a guardian that not only safeguards this data but also assures visitors of their safety. Enter the Extended Validation (EV) SSL Certificate—a formidable fortress of online security. In this blog post, we’ll journey through the realm of EV SSL certificates, exploring their formidable advantages and, yes, their limitations.

What is an EV SSL Certificate?

EV SSL Certificate

Extended Validation (EV) SSL Certificate are a subset of SSL/TLS certificates known for their high level of security and validation. They are less common than other SSL certificates because they undergo a meticulous validation process by Certificate Authorities (CAs). This process includes verifying a website owner’s exclusive rights to a domain, confirming legal, operational, and physical existence, and authorizing the certificate issuance process. Once verified, an EV certificate displays the organization’s name in the browser’s address bar, giving users a visual indicator of trust.

Types of Extended Validation Certificates

Extended Validation (EV) SSL Certificates come in various forms to accommodate different security needs. Each type offers specific advantages and use cases. Here are the main types of EV certificates:

  1. Single Domain EV Certificate

    • Ideal Use

      This type is best suited for websites that need to secure a single domain. It is commonly used by small to medium-sized online stores, blogs, or informational websites. For instance, consider the case of “SecureShop,” a small online clothing store. By implementing a Single Domain EV Certificate, SecureShop ensures the highest level of security for its customers and displays its verified identity in the browser, building trust and boosting sales.

    • Key Feature

      Single Domain EV Certificates provide high security and trust for a specific domain. Visitors can verify the website’s authenticity, making it suitable for businesses looking to build customer confidence.

  2. Multi-Domain EV Certificates

    • Ideal Use

      Multi-domain EV Certificates are designed to protect multiple domains and subdomains under a single certificate. They are versatile for complex websites, large organizations, or hosting providers managing multiple clients. Think of a scenario where a leading hosting provider, “HostPro,” manages many client websites. HostPro can streamline its security efforts, reduce costs, and offer top-tier protection to all its hosted domains by opting for Multi-Domain EV Certificates.

    • Key Feature

      With the ability to secure multiple domains and subdomains, these certificates offer cost-effective security. They provide the same high level of trust as single domain certificates while reducing administrative overhead and costs.

  3. Code Signing EV Certificates

    • Ideal Use

      Code Signing EV Certificates are essential for developers and software providers looking to secure their digital products, such as applications, scripts, and software. Imagine a software development company, “TechSecure,” specializing in creating essential business applications. TechSecure relies on Code Signing EV Certificates to sign its software digitally. This ensures that when clients download and install their applications, they see the reassuring publisher information, fostering trust and enhancing the user experience.

    • Key Feature

      Beyond securing websites, these certificates digitally sign downloadable goods, ensuring authenticity and integrity. They protect against malicious tampering and “Unknown Publisher” warnings, instilling confidence in users when downloading and running software.

  4. Multi-Purpose EV Certificates

    • Ideal Use

      Multi-purpose EV Certificates are versatile and can be used across various domains and applications. They are suitable for businesses with diverse online security needs. Multi-purpose EV Certificates offer a versatile solution for large enterprises with a diverse online presence spanning multiple domains, subdomains, and digital products. It can secure its entire digital ecosystem efficiently, providing top-notch security across its various online assets.

    • Key Feature

      These certificates offer flexibility, allowing organizations to secure multiple domains, subdomains, and digital products with a single certificate. They are a cost-effective solution for businesses with diverse online assets.

Extended Validation (EV) vs. Domain Validation (DV) vs. Organization Validation (OV) Certificates

CriteriaEV CertificateOV CertificateDV Certificate
Validation ProcessStringent and thorough validation of the organization’s identity and legal existence, including verification of physical location and legal documentation.In-depth organization verification, including checking against government databases and business registries
Basic verification of domain ownership through email, DNS, or WHOIS records.
Issuance TimeLonger processing time due to extensive validation procedures, typically several days to weeks.Moderate processing time, usually a few days.Quick issuance, often within minutes to hours.
Trust IndicatorsWebsites with EV certificates boast a distinct green address bar in the browser, accompanied by the organization’s name. This prominent visual cue instills the utmost confidence in users, making it evident that the site is authentic and secure.OV certificates provide a moderate level of trust. While they include the organization’s name in the certificate details, it is not displayed in the browser’s address bar, differentiating them from EV certificates.DV certificates offer a basic level of trust. They do not display organization details in the certificate or the browser’s address bar, providing minimal trust indicators to users.
Ideal UseWebsites with EV certificates boast a distinct green address bar in the browser, accompanied by the organization’s name. This prominent visual cue instills the utmost confidence in users, making it evident that the site is authentic and secure.OV certificates are suitable for businesses and organizations that aim to convey a higher level of trust to their website visitors without incurring the cost and extensive validation process of EV certificates.DV certificates are suitable for personal websites, blogs, or online platforms where encryption is necessary, but extensive trust indicators are not a priority.

Benefits of Extended Validation SSL Certificates

Assurance at a Higher Level

One of the primary advantages of EV SSL Certificates is their high confidence level. Unlike Domain Validation (DV) SSL Certificates, which lack identifying information in the organization name field, EV Certificates require thorough verification. This verification encompasses legal rights to the domain, authorization for certificate issuance, physical existence, and alignment with official records. This comprehensive process assures users that they are interacting with a legitimate entity.

Enhancing E-commerce Success with EV SSL Certificates

E-commerce websites thrive on trust and security. In the competitive online shopping landscape, where consumers are cautious about sharing personal and financial information, EV SSL Certificates are pivotal in instilling confidence and driving success. Here’s how they achieve this:

  • EV SSL Certificates display a green address bar in web browsers, instantly assuring online shoppers of a secure and legitimate website. This visible trust indicator reduces the anxiety that leads to cart abandonment, encouraging shoppers to complete their transactions.
  • By providing robust security and building trust, EV certificates create a conducive environment for online shoppers to purchase. When shoppers feel confident about their personal and financial information safety, they are more likely to convert and complete their transactions.
  • EV SSL Certificates distinguish genuine e-commerce websites from fraudulent ones, clearly indicating trustworthiness. This distinction helps build trust with online shoppers, making them more comfortable sharing their sensitive data during checkout, ultimately boosting conversions.

Protection Against Phishing Attacks

In evolving cyber threats, phishing attacks remain a significant concern. EV Certificates play a crucial role in countering phishing attempts. The strict validation standards make it exceedingly difficult for hackers to obtain fake EV Certificates. Here’s how:

  • The EV verification process prevents criminals from obtaining certificates in the target’s name.
  • The prominent green bar indicator in browsers makes fake pages stand out, distinguishing legitimate from fraudulent sites.
  • Even if a phisher somehow obtains an EV certificate, the company’s name on the certificate will not match the legitimate entity, making it instantly suspicious.

Fulfilling Compliance Requirements

EV SSL certificates are mandated or recommended by certain standards like PCI DSS. They are also essential for complying with regulations like HIPAA, which require robust data protection measures. Deploying EV SSL certificates indicates a commitment to safeguarding sensitive information.

Cons of Using Extended Validation SSL Certificates

While EV SSL certificates offer numerous benefits, they are not without drawbacks:

  • Cost

    EV certificates are more expensive than other SSL certificate types, making them less accessible for some website owners.

  • Short Validity

    EV certificates often have shorter validity periods, requiring more frequent renewal.

  • Validation Efforts

    The extensive validation process can be time-consuming and cumbersome for domain owners.

  • User Dependency

    EV certificates rely on users to recognize and trust the additional security indicators, which may only sometimes be reliable.

  • Mobile Compatibility

    The growing prevalence of mobile browsing has significant implications for EV SSL certificates. Notably, a substantial portion of internet activity occurs on mobile devices. Unfortunately, many iOS and Android mobile browsers do not prioritize or prominently display the EV user interface (UI). The differentiation between EV and non-EV certificates is often minimal on these platforms, diminishing the visual impact.

  • Market Availability

    Stolen EV certificates are available on the dark web, raising concerns about their effectiveness.

Implementing an EV SSL Certificate

Implementing an Extended Validation (EV) SSL Certificate on your website can be a straightforward process when you follow these steps:

  • Choose a TrustedCertificate Authority (CA)

    Select a reputable CA that offers EV SSL Certificates. Research and compare CAs to find the one that aligns with your needs and budget.

  • Prepare Your Documentation

    EV certificates require thorough verification, so gather the necessary documentation. This may include legal business records, authorization forms, and ownership proof for the domain.

  • Generate a Certificate Signing Request (CSR)

    Create a CSR for your domain. This involves generating a public and private key pair. The private key should be kept secure at all times.

  • Submit Your Request to the CA

    Submit the CSR and required documentation to the CA for verification. The CA will initiate the validation process, including contacting your organization.

  • Validation and Verification

    The CA will verify your organization’s legal and operational existence, domain ownership, and authorization for certificate issuance. This process can take several days.

  • Receive and Install the Certificate

    Once your organization passes the validation, the CA issues the EV SSL Certificate. Install it on your web server following the CA’s provided instructions.

  • Test and Ensure Proper Functionality

    After installation, thoroughly test your website to ensure the certificate is correctly configured and displayed in the browser’s green address bar.

  • Update Your Website

    Update your website to ensure all internal links and resources use the “https://” protocol to maximize the benefits of EV SSL.

  • Monitor and Renew

    Regularly monitor your certificate’s expiration date and renew it before it expires to maintain uninterrupted security.

Best Practices for EV SSL Implementation

  • Choose an EV SSL Certificate with Warranty

    Some EV certificates offer a warranty against certificate mis-issuance or security breaches, protecting your website.

  • Implement OCSP Stapling

    To enhance performance and security, consider implementing OCSP stapling, reducing reliance on CA’s servers for certificate status checks.

  • Utilize HTTP Strict Transport Security (HSTS)

    Enable HSTS to ensure that all communications with your website are encrypted over HTTPS, further enhancing security.

Renewing EV SSL Certificate

While acquiring an Extended Validation (EV) SSL Certificate is a significant step toward enhancing your website’s security; it’s vital to understand that these certificates require periodic renewal and maintenance to maintain effectiveness. Let’s explore the renewal process and the importance of ongoing maintenance to ensure uninterrupted security.

Renewal Process

  1. Certificate Expiry

    EV SSL Certificates have a specific validity period, typically one to two years. It’s crucial to keep track of your certificate’s expiration date to avoid any disruptions in security.

  2. Preparation

    As your certificate’s expiry date approaches, initiate the renewal process well in advance. Contact your Certificate Authority (CA) or the entity from which you obtained the certificate to initiate the renewal.

  3. Verification

    Similar to the initial issuance, the renewal process may involve re-verification of your organization’s information. Ensure all the required documentation is up-to-date and readily available to expedite the renewal.

  4. Reissuance

    Once the CA verifies your information and validates the renewal request, they will reissue the EV SSL Certificate. This renewed certificate will carry forward the trust and security features, providing continued assurance to your website visitors.

Importance of Ongoing Maintenance

  1. Uninterrupted Security

    Regularly renewing your EV SSL Certificate ensures your website’s security remains intact. An expired certificate can result in browser warnings, potentially driving away visitors and eroding trust.

  2. Enhanced Trust

    As your certificate’s expiry date approaches, initiate the renewal process well in advance. Contact your Certificate Authority (CA) or the entity from which you obtained the certificate to initiate the renewal.

  3. Compliance

    Staying up-to-date with certificate renewals is essential for compliance with industry standards and regulations, such as PCI DSS or HIPAA. Non-compliance could result in penalties or data security issues.

  4. Smooth Operations

    A well-maintained EV SSL Certificate ensures smooth operations without unexpected security disruptions. It enables your website to function seamlessly, delivering a positive user experience.

  5. While Extended Validation SSL Certificates offer robust security and trust, it’s crucial to actively manage the renewal process and conduct ongoing maintenance. By doing so, you can guarantee uninterrupted security, build and maintain user trust, and remain compliant with industry regulations.

    Is it Worth Investing in EV SSL Certificates?

    Several factors come into play when contemplating the investment in an Extended Validation (EV) SSL certificate. While EV certificates provide distinct advantages, their value depends on the nature of your online presence.

    For high-profile entities like major e-commerce platforms, banks, financial institutions, and government agencies, EV SSL certificates are an obvious choice. These organizations often fall prey to phishing attacks, and the rigorous validation process of EV certificates instills an additional layer of security and confidence among their users.

    On the other hand, for smaller businesses or websites with limited security concerns, the costs and efforts associated with EV certificates might outweigh the benefits. In such scenarios, alternative SSL certificates like Domain Validation (DV) or Organization Validation (OV) certificates can provide adequate protection at a more affordable price point.

    It’s essential to consider user behavior when making this decision. While EV certificates effectively convey trust indicators on desktop browsers, their prominence on mobile devices may differ. This shift in user behavior should influence your decision-making process. However, the effectiveness of EV certificates hinges largely on user awareness and behavior.

    Furthermore, it’s worth mentioning that an EV SSL Certificate can positively influence a website’s search engine ranking and overall SEO performance. Search engines like Google prioritize secure websites by considering HTTPS as a ranking factor. By investing in an EV SSL Certificate, not only do you enhance your website’s security, but you also align with Google’s preference for secure browsing. This alignment can potentially lead to improved search engine visibility and increased organic traffic—a valuable asset in today’s competitive online landscape.

    In addition, the SSL/TLS security landscape continuously evolves to counter emerging threats and bolster online security. One notable trend is the adoption of TLS 1.3, the latest version of the Transport Layer Security protocol. TLS 1.3 offers improved performance and security, making it an attractive choice for securing web communications. Migrating to TLS 1.3 can keep your website ahead of evolving security standards. Browsers regularly update their security requirements, including how they handle SSL/TLS certificates. Staying attuned to these changes and ensuring your SSL/TLS configurations are up to date is vital for maintaining user trust and security.

    Deciding whether to invest in an EV SSL Certificate requires thoughtful evaluation of your website’s security needs, user behavior considerations, and the ever-evolving SSL/TLS security landscape.


    In summary, Extended Validation (EV) SSL Certificates provide an essential layer of trust and security for websites in an ever-evolving digital landscape. Their ability to protect against phishing and instil user confidence makes them valuable.

    However, securing your online presence goes beyond certificates alone. At Encryption Consulting, we are committed to your security and obsessed with it. With a team of seasoned experts and a suite of cutting-edge solutions, we don’t just protect data; we fortify it. Discover our security offerings, including CodeSign Secure for safeguarding your digital assets, PKI-as-a-Service for comprehensive Public Key Infrastructure management, Certificate Management Solution for seamless certificate administration, and HSM-as-a-Service to secure your cryptographic keys. Choose Encryption Consulting as your security partner, and let’s fortify your digital realm together. Contact us at [email protected] for a security transformation that leaves no room for compromise. Your peace of mind is our mission.

Free Downloads

Datasheet of Encryption Consulting Services

Encryption Consulting is a customer focused cybersecurity firm that provides a multitude of services in all aspects of encryption for our clients.


About the Author

Shubham is a frontend developer with a passion for crafting exceptional user experiences. With a focus on enhancing usability and functionality, he plays a key role in the development of CodeSign Secure's user interface and enhancing the website to provide a seamless and engaging user experience. Skilled in React.js and other frontend technologies, he is dedicated to delivering high-quality solutions and is committed to staying updated with the latest trends and technologies in frontend development.

Explore the full range of services offered by Encryption Consulting.

Feel free to schedule a demo to gain a comprehensive understanding of all the services Encryption Consulting provides.

Request a demo